Many organisations still view PR as the superficial promotion of an organisation or its products and services. This is missing the point and the power of PR and good communications management. Communicating our clients’ values and building their reputations are at the heart of what we do. But doing this in a way that is distinct and consistent requires skill and tenacity. It is inevitable that larger organisations producing a wide range of products and services can lose sight of what their organisation represents. Our skill is in drawing out the values of an organisation and communicating these values in a clear and meaningful way.
Knowing how to present a product or brand to customers overwhelmed by choice requires a thorough understanding of markets. Through our links with the media and our use of techniques, such as forums for sharing advice and best practice, we create awareness of our client’s business, brands and products to positively influence key opinion leaders and support their sales teams.
Our strategic counsel and expert implementation ensures our clients are heard and understood.
Get in touch
Epoch has positively changed the perception and understanding of PR within our business
Corporate responsibility programmes should confidently reflect a company’s values, bringing organisational benefits at the same time as contributing to stakeholder well-being. We believe that a well-designed corporate responsibility programme should involve stakeholders in the development process as well as engaging the beneficiaries. The communication strategy should support this approach and will be at its best when it’s used as an educational tool to develop a sustainable and mutually beneficial programme.
In today’s global marketplace it is essential to monitor, manage and influence perceptions of our clients’ organisations quickly and effectively. Our expertise lies in monitoring and tracking the perception of our clients’ businesses through the media, opinion formers, academic and research papers and other forums. Where attitudes towards our clients or their products is neutral or negative we will challenge viewpoints strategically and persuasively.
We believe it is essential to evaluate communication programmes in order to understand the value of what is being delivered and to inform the PR strategy. We use a number of different techniques such as qualitative and qualitative research including surveys and focus groups.
We work best when we are part of our clients’ teams which may involve us training our clients’ employees to develop public relations and communication skills of their own. We are always happy to share our expertise and provide training in public relations, writing, interview techniques, media and crisis training and we can devise presentations, workshops and toolkits that spread the word effectively throughout our clients’ organisations.